Category: 05. On-Page SEO

Title tags are often the main piece of information used to decide which search result to click on. More often than not, that hinges on having a great title. Google rewrites title tags 61.6% of the time (most often for titles that are very short or very long). But these are usually small changes, so it’s worth spending time…

HTML header tags help Google understand the content on your pages, and break it up into logical, easily skimmed sections. Header tags look like this—<h2>Header goes here</h2>—in your page’s code. You can use the Ahrefs toolbar to quickly see how header tags are used on a page: As a general guide, try to: As an added benefit, good use…

Including your target keyword within key elements of your page will help Google (and your readers) understand what the page is about: Or put another way: it would be weird to write an article on “brewing espresso” without mentioning the phrase “brewing espresso” in the title or introduction. It helps to include some exact-match keywords in…