Category: 03. Keyword Research

Keyword research is practically impossible to do without specialized tools. And if you’re only starting out or have a tight budget, here are some free keyword research tools for you: And once you get truly serious about growing the search traffic of your website, make sure to sign up for Ahrefs and give Keywords Explorer a spin. This…

Prioritizing your list of keywords and deciding where you should invest your efforts first is probably the least straightforward and extremely “individual” part of the keyword research process. There are just too many things to consider: That last point is a particularly important one. While search volume, traffic potential, ranking difficulty, and search intent are…

A very important step in analyzing keywords is to identify what kind of page you’ll need to create in order to maximize your chances to rank. And if you can use that page to target a group of relevant keywords all at once. Or perhaps create a few additional pages to target some of the…

Having access to millions of keyword ideas is all well and good. But how do you know which ones are best? After all, going through them all by hand will be a near-impossible task. The solution is simple: Use SEO metrics to narrow things down and separate the wheat from the chaff before adding them…

Keyword research starts from putting yourself in the shoes of your customers. What words and phrases might they use to find solutions to their problems? Plug these into a keyword research tool like Ahrefs’ Keywords Explorer, and you’ll find thousands more relevant keyword ideas on top of what you just brainstormed. It’s a simple process, but…

What is keyword research? Keyword research is the process of discovering valuable search queries that your target customers type into search engines like Google to look for products, services, and information.  Why is keyword research important? If you publish a page on a topic that no one is searching for, that article won’t receive any…