Author: saqibkhan
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How to analyze keywords
Having access to millions of keyword ideas is all well and good. But how do you know which ones are best? After all, going through them all by hand will be a near-impossible task. The solution is simple: Use SEO metrics to narrow things down and separate the wheat from the chaff before adding them…
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How to find keyword ideas
Keyword research starts from putting yourself in the shoes of your customers. What words and phrases might they use to find solutions to their problems? Plug these into a keyword research tool like Ahrefs’ Keywords Explorer, and you’ll find thousands more relevant keyword ideas on top of what you just brainstormed. It’s a simple process, but…
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Keyword research basics
What is keyword research? Keyword research is the process of discovering valuable search queries that your target customers type into search engines like Google to look for products, services, and information. Why is keyword research important? If you publish a page on a topic that no one is searching for, that article won’t receive any…
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How to track SEO success
Organic traffic Let’s start with the obvious one. If organic traffic is going up, you’re doing something right. You can track this in GSC for free. If you don’t have access to GSC, sign up for a free Ahrefs Webmaster Tools (AWT) account. Then plug your domain into Site Explorer for an estimate. Keyword rankings If rankings…
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Getting on Google
Having a website set up for SEO success will help Google crawl and index your pages. But submitting your site to Google can speed up this process further. That’s because this helps Google find your website even if it has no backlinks. Finding or creating a sitemap Sitemaps list the important pages on your website…
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Setting up for SEO success
Get a good domain Most domains are fine for SEO, so don’t panic if you already have one. But if you’re still shopping around, keep these two elements of a good domain in mind. Domain name Something short and memorable is best here. Don’t try to shoehorn keywords. Your business name without hyphens or special characters…
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SEO fundamentals
What is SEO? Search engine optimization (SEO) is the process of growing a website’s organic search traffic. It’s where you do things that help you show up and rank higher in a search engine’s organic results. Why is SEO important? People are likely searching for what you do, and you can attract customers by ranking for…
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How search engines personalize results
Location Google uses your location to personalize the results for searches with local intent. That’s why all results for “italian restaurant” are from or about local restaurants. Google knows you’re unlikely to fly halfway around the world for lunch. Language Google knows there’s no point in showing English results to Spanish users. That’s why it ranks…
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How search engines rank pages
Discovering, crawling, and indexing content only make up the first part of the puzzle. Search engines also need a way to rank matching results when a user performs a search. This is the job of search algorithms. What are search algorithms? Search algorithms are formulas that match and rank relevant results from the index. Google…
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How search engines build their indexes
Each search engine has its own process for building a search index. Below is a simplified version of the process Google uses. Let’s break it down. URLs Everything begins with a known list of URLs. Google discovers these in many ways, but the three most common are: Crawling Crawling is where a computer bot called a…