Author: saqibkhan
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Gains the trust of customers
Top ranking on search results pages will make consumers believe you’re the best choice. In search engine results lists, up to 40% of users click on the first results if they need a fast answer. Consumers won’t be aware of the SEO practices that elevated you to the top of the list, so they’ll rely…
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Technical SEO tools
Google Search Console Google Search Console (previously Google Webmaster Tools) is a free service from Google that helps you monitor and troubleshoot your website’s appearance in its search results. Use it to find and fix technical errors, submit sitemaps, see structured data issues, and more. Bing and Yandex have their own versions, and so does Ahrefs. Ahrefs Webmaster Tools is a…
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Additional technical SEO projects
The projects we’ll talk about in this chapter are all good things to focus on, but they may require more work and have less benefit than the “quick win” projects from the previous part. That doesn’t mean you shouldn’t do them. This is just to help you get an idea of how to prioritize various…
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Technical SEO quick wins
One of the hardest things for SEOs is prioritization. There are a lot of best practices, but some changes will have more of an impact on your rankings and traffic than others. Here are some of the projects I’d recommend prioritizing. Check indexing Make sure pages you want people to find can be indexed in…
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Understanding indexing
In this chapter, we’ll talk about how to make sure your pages are indexed and check how they’re indexed. Robots directives A robots meta tag is an HTML snippet that tells search engines how to crawl or index a certain page. It’s placed into the <head> section of a webpage and looks like this: <meta name=”robots”…
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Understanding crawling
In this chapter we’ll cover how to make sure search engines can efficiently crawl your content. How crawling works Crawling is where search engines grab content from pages and use the links on them to find even more pages. There are a few ways you can control what gets crawled on your website. Here are…
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Technical SEO basics
What is technical SEO? Technical SEO is the practice of optimizing your website to help search engines find, crawl, understand, and index your pages. It helps increase visibility and rankings in search engines. How complicated is technical SEO? It depends. The fundamentals aren’t really difficult to master, but technical SEO can be complex and hard…
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Link building tools
While it is technically possible to build links with just a bit of brain power and a Gmail account, there are a number of link building tools that will help make the process of acquiring links much faster and easier. Here are some free ones: And here are some premium ones:
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Best link building strategies
There are many different link building tactics and strategies out there. Some of them can be very effective, while others no longer work these days and will most likely just waste your time. Here’s what works really well today, according to our observations: 1. Replicating your competitor’s backlinks If someone is linking to your competitor, there’s…
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Which links move the needle?
Different kinds of links have different impacts on your page’s ranking in Google. And no one knows for sure how exactly Google measures the value of each individual link. But there are five general concepts of evaluating links that the SEO community believes to be true. 1. Authority It seems intuitive that a link from The…