Author: saqibkhan

The key ingredient missing from many ASO marketing delivery approaches is organic search optimization and integration of app stores within the broader organic marketing mix. There is more overlap between ASO and SEO than direct competition between the two. The integration of these areas, and the application of consistent focus on ASO, can support numerous…

If you’re new to app store optimization, it might help to think of it as SEO for your mobile app. Except, rather than optimizing a website to show in search engines, you’re optimizing your mobile app listings for the relevant app stores. In this sense, you could argue ASO is more like optimizing a Google…

Downloads, usage, and in-app spending continue to rise, but many users prefer to use a select few apps more consistently. Discoverability has never been harder, but the rewards of locking in loyal users are bigger than ever – so maximizing visibility in app stores is crucial. App store optimization (ASO) describes the process of optimizing the…