- URL Structure
To be able to crawl and index content and direct users to it, search engines require a unique URL for each piece of content. When deciding a URL structure, you need to use your target keywords and avoid a lengthy and vague URL riddled with numbers.
- Title Links (Title Links are Title Tags as most of you may be familiar with)
A title link is the title that appears on the SERP and other properties that link to the web page. Google can automatically determine the title link by using different sources, but you can indicate your preferences by following the guidelines shared by Google. A title tag is an HTML element specified in the HTML code of a webpage.
Sample: <title>50+ SEO Job Interview Questions & Answers</title>
- Meta Description
Google and other search engines can use the meta description tags as snippets for your pages in Google Search results. While a page’s title is a few words, the description can be a sentence or two or even a short paragraph. Adding a meta description tag to each of your pages is always a good practice in case Google cannot find a good selection of text to use in the snippet.
Sample: <meta name=”description” content=” Uncover the top SEO Interview Questions and Answers that will help you prepare for your next interview and ace it in the first attempt”>
- Header Tags
Heading tags can be used to define the hierarchical structure for your content. This makes it easier for the bots to crawl and understand the page better and helps users to navigate your content.
- Content Optimization
Content is undoubtedly the most important factor when it comes to on-page SEO. Without proper content, search engines won’t have enough information to index your pages correctly and help you rank. One should not only look into creating new content but also update their existing content.
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