What is your process for optimizing app titles and descriptions?

As an ASO expert, I always start with researching relevant keywords and phrases that are commonly used by the target audience to find the desired apps. Once I have a list of keywords, I analyze the competition to see which ones are already being used and how successful they are. This helps me to determine which keywords I should focus on.

1. Next, I create a compelling title that accurately reflects the app’s purpose and includes relevant keywords. I keep the title concise and user-friendly, making sure it’s easy to read and understand.
2. Then, I focus on writing a description that highlights the app’s features and benefits. I include the most important information at the beginning of the description and use bullet points to make it easier to read. I also insert keywords and phrases throughout the description to improve search visibility.
3. I experiment with different variations of the title and description, testing their performance through A/B testing. This helps me to see which option performs best and which changes need to be made.

One example of a successful optimization I implemented involved a gaming app that was struggling to gain traction. I noticed that their competitors were using the keywords “multiplayer” and “real-time” in their titles and descriptions, so I suggested that the client include those keywords in their own title and description. After implementing this change, the app’s downloads increased by 50% in the first month.