What are some common mistakes you see app developers make with their ASO strategy?

One common mistake I have seen app developers make with their ASO strategy is not conducting proper keyword research. Without understanding what keywords users are searching for, an app’s visibility in the app store can suffer. In fact, a study by MobileDevHQ found that using relevant keywords in the app title can result in a 10.3% increase in rankings.

1. Another mistake I have seen is not optimizing the app’s description. This is an opportunity to not only include relevant keywords, but also showcase the app’s features and benefits. Poorly written descriptions can lead to lower conversion rates, as users may not understand what the app does or how it can help them.
2. App developers may also overlook the importance of app reviews and ratings. These can greatly influence a user’s decision to download an app, with 90% of consumers saying they read reviews before downloading an app. Encouraging users to leave reviews and responding to negative feedback can improve an app’s rating and ultimately lead to more downloads.
3. Another mistake I have seen is ignoring the app’s visuals. App icons and screenshots are the first things users will see in the app store, and can greatly impact their decision to download. In fact, a study by Splitmetrics found that improving app screenshots can increase downloads by up to 25%.

Overall, it’s important for app developers to approach ASO holistically and consider all aspects of the app’s presence in the app store. By conducting proper keyword research, optimizing the app’s description, encouraging reviews and ratings, and improving visuals, an app’s discoverability and downloads can greatly improve.