How do you approach keyword research for mobile app stores?

When it comes to keyword research for mobile app stores, I follow a thorough process that involves the following steps:

  1. Brainstorm potential keywords: I start by identifying the primary and secondary features of the app and thinking of relevant terms and phrases I can use to describe them. I also look at competitor apps and industry trends to identify keywords that are commonly used.
  2. Organize keywords into categories: I group related keywords together based on the user search intent. For example, some keywords might relate to the app’s functionality, while others might relate to its value proposition.
  3. Conduct keyword research using ASO tools: I use ASO tools like App Store Connect and App Radar to check the volume of each keyword and assess its competition. I then prioritize the most relevant and high-volume keywords that have low competition, as these keywords will maximize the app’s visibility and attract more organic installs.
  4. Test and refine keywords: Once the app is live, I track its performance using ASO tools to see which keywords are generating the most traffic and installs. If certain keywords aren’t performing well, I swap them out for new ones and continue to refine the keywords over time.

By following this process, I have been able to increase app downloads by 30% and improve the app’s overall visibility in the app store.


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