When it comes to keyword research for mobile app stores, I follow a thorough process that involves the following steps:
- Brainstorm potential keywords: I start by identifying the primary and secondary features of the app and thinking of relevant terms and phrases I can use to describe them. I also look at competitor apps and industry trends to identify keywords that are commonly used.
- Organize keywords into categories: I group related keywords together based on the user search intent. For example, some keywords might relate to the app’s functionality, while others might relate to its value proposition.
- Conduct keyword research using ASO tools: I use ASO tools like App Store Connect and App Radar to check the volume of each keyword and assess its competition. I then prioritize the most relevant and high-volume keywords that have low competition, as these keywords will maximize the app’s visibility and attract more organic installs.
- Test and refine keywords: Once the app is live, I track its performance using ASO tools to see which keywords are generating the most traffic and installs. If certain keywords aren’t performing well, I swap them out for new ones and continue to refine the keywords over time.
By following this process, I have been able to increase app downloads by 30% and improve the app’s overall visibility in the app store.
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