App store optimization is an ongoing process that needs ongoing attention. Getting your listings approved for app stores is only the beginning.
Maximizing visibility and – more importantly – revenue from your mobile apps requires a complete product development strategy.
Here are some final, additional tips to help you drive long-term success from app store optimization:
- Know your KPIs: Don’t get distracted by the wrong metrics and KPIs – know what you’re optimizing for and center every decision around your business goals.
- Prioritize user experience: Visibility is one thing, but you’re not going to maximize it or take full advantage of it if people uninstall your app or rarely use it – so make sure quality product development and UX design are at the heart of your ASO strategy.
- A/B test key app store elements: Test and optimize the most important elements on your app listings to increase visibility, CTRs, installs, and retention (descriptions, videos, screenshots, reviews, etc).
- Master each app store’s analytics system: Google Play and the App Store both provide capable (albeit in different ways) analytics systems to help you improve visibility, revenue, and product quality – so make full use of them.
- Promote your app with ads: Both Google and Apple provide dedicated ad systems for their respective app stores to get your app in front of more eyes.
- Promote your apps outside of app stores: Use other marketing channels to promote your apps – social media, app directory websites, app review websites, affiliate marketers, tech publications, etc.
- Localize your app listings: App stores can connect you with global audiences, but only if you optimize your listings for each target language and location (this is called localization) – with translated text, screenshots, videos, etc.
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