You can often improve your ranking by filling any “content gaps” in your article: important information that other articles cover, but you don’t.
Adding new sections to include this missing information can help you rank for extra long-tail keyword variations and improve your ranking for your primary keyword.
In the image below, we can see an article called How to brew espresso ranking for 712 keywords, including terms like how to make espresso at home and espresso shot:
The Content Gap report In Ahrefs is designed to quickly show these opportunities. In the screenshot below, I’m comparing an article about how to make espresso (highlighted) with three competing articles:
Hit “Show keywords” and you can immediately see keywords that you don’t rank for, but your competitors do. In this example, we should probably add a section talking about the type of coffee that works best in espresso machines:
Our new Content Grader takes a different approach, using semantic analysis (analyzing the words on the page) to find topics covered by your competitor but lacking from your article.
Here, we just add our published article URL and the target keyword:
Content Grader identifies common topics, and scores each article based on how well it covers the topic:
Before making specific recommendations for topics to consider adding to our own article:
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