Meta descriptions aren’t a ranking factor, but they can bring more clicks and traffic. This is because Google uses them for the descriptive snippet in the search results 37.22% of the time. The rest of the time, they use other content from the page.
For that reason, there’s no ned to obsess over crafting perfect meta descriptions for every page. Just focus on writing good ones for important pages, like your homepage or those that get lots of search traffic. Here are a few writing tips:
- Keep them short—under 160 characters is ideal.
- Expand on the title tag—include extra information that your title doesn’t contain.
- Match search intent—double down on what searchers want.
- Use an active voice—address the searcher directly.
- Include your keyword—Google often bolds these in the results.
To speed up this process, try our free AI meta description generator. Describe your page, choose a desired writing tone, and hit “generate”.
The tool will generate a few options for you to use or remix to your heart’s content:
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