Use header tags to structure your page

HTML header tags help Google understand the content on your pages, and break it up into logical, easily skimmed sections.

Header tags look like this—<h2>Header goes here</h2>—in your page’s code. You can use the Ahrefs toolbar to quickly see how header tags are used on a page:

As a general guide, try to:

• Use one <h1> tag per page.
• Use <h2> tags for your page’s main points. 
• Use <h3> tags (and beyond) for sections that support your main points, like examples or related ideas.

As an added benefit, good use of subheadings will improve the readability of your content, making it easier to see, at a glance, what each section is about: