What is SEO?
Search engine optimization (SEO) is the process of growing a website’s organic search traffic. It’s where you do things that help you show up and rank higher in a search engine’s organic results.
Why is SEO important?
People are likely searching for what you do, and you can attract customers by ranking for those terms. But you’re unlikely to rank without effort, as others are trying to do the same. This is why SEO matters. It helps show Google that you most deserve to rank.
What are the benefits of SEO?
Most people click one of the first few search results, so higher rankings usually lead to more traffic. Unlike other channels, search traffic tends to be consistent and passive. That’s because the number of searches is usually quite consistent month to month.
Search traffic is also “free.” That’s a big deal because ads can be expensive.
For example, we get an estimated 1.4M monthly visits from organic search. It would cost us an estimated $1.7M per month to get that same traffic from search ads.
Sidenote.
No source of traffic is truly free. SEO costs time and effort.
How do you do SEO?
SEO involves five main steps:
- Keyword research. Find what people search for.
- Content creation. Craft content for searchers.
- On-page SEO. Make your content as clear as possible.
- Link building. Build trust and authority from other websites.
- Technical SEO. Help search engines find, crawl, and index your content efficiently.
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