Personalized Insurance Products Development

Technologies Used:

  • Backend: Python with Flask
  • Frontend: HTML, CSS, JavaScript (React or Angular could be used for more advanced features)
  • Database: SQLite (for simplicity; for a production system, consider PostgreSQL or MySQL)
  • Recommendation Engine: A simple rule-based system (You can extend this with machine learning later on).

Project Structure

luaCopy code/personalized-insurance-products
  |-- app.py
  |-- templates/
      |-- index.html
      |-- recommendations.html
  |-- static/
      |-- style.css
  |-- insurance_products.db

Step 1: Set Up Environment

Ensure that Flask is installed. You can install Flask with the following command:

bashCopy codepip install flask

You can also use SQLite, which is built-in with Python, but you could replace it with a more scalable database in a real-world scenario.


Step 2: Build the Backend with Flask

app.py (Main Python Application)

This application will have the following functionalities:

  • Collect customer information.
  • Generate personalized insurance product recommendations based on the information.
  • Store and display the recommended insurance products.
pythonCopy codefrom flask import Flask, render_template, request, redirect, url_for
import sqlite3

app = Flask(__name__)

# Initialize the database
def init_db():
    conn = sqlite3.connect('insurance_products.db')
    c = conn.cursor()
    c.execute('''CREATE TABLE IF NOT EXISTS insurance_products 
                 (id INTEGER PRIMARY KEY, 
                  product_name TEXT, 
                  description TEXT, 
                  age_range TEXT, 
                  health_condition TEXT, 
                  lifestyle TEXT)''')
    # Add some sample products for the sake of the demo
    c.execute("INSERT INTO insurance_products (product_name, description, age_range, health_condition, lifestyle) VALUES (?, ?, ?, ?, ?)",
              ('Health Insurance Basic', 'Basic health insurance plan for young, healthy individuals.', '18-35', 'Healthy', 'Active'))
    c.execute("INSERT INTO insurance_products (product_name, description, age_range, health_condition, lifestyle) VALUES (?, ?, ?, ?, ?)",
              ('Premium Health Insurance', 'Comprehensive coverage for individuals with existing health conditions.', '36-60', 'Pre-existing Conditions', 'Sedentary'))
    c.execute("INSERT INTO insurance_products (product_name, description, age_range, health_condition, lifestyle) VALUES (?, ?, ?, ?, ?)",
              ('Senior Health Insurance', 'Health coverage for seniors, including specialized care and hospital services.', '60+', 'Any', 'Any'))
    conn.commit()
    conn.close()

# Route to display the form for collecting customer information
@app.route('/')
def index():
    return render_template('index.html')

# Route to handle the form submission and generate recommendations
@app.route('/generate_recommendations', methods=['POST'])
def generate_recommendations():
    # Collect customer data from the form
    age = int(request.form['age'])
    health_condition = request.form['health_condition']
    lifestyle = request.form['lifestyle']
    
    # Query the database for personalized recommendations based on customer data
    conn = sqlite3.connect('insurance_products.db')
    c = conn.cursor()

    # Generate recommendations based on simple rules (you can add more complex logic here)
    age_range = ''
    if age <= 35:
        age_range = '18-35'
    elif 36 <= age <= 60:
        age_range = '36-60'
    else:
        age_range = '60+'

    # Get insurance products that match the customer profile
    c.execute('''SELECT product_name, description FROM insurance_products
                 WHERE age_range LIKE ? AND health_condition LIKE ? AND lifestyle LIKE ?''', 
                 (f"%{age_range}%", f"%{health_condition}%", f"%{lifestyle}%"))
    
    recommended_products = c.fetchall()
    conn.close()

    return render_template('recommendations.html', products=recommended_products)

if __name__ == '__main__':
    init_db()  # Initialize the database if it doesn't exist
    app.run(debug=True)

Explanation of Code:

  1. Database Initialization (init_db):
    • Creates a SQLite database called insurance_products.db if it doesn’t already exist.
    • Adds sample insurance products for the sake of the demo, with basic attributes such as product_name, description, age_range, health_condition, and lifestyle.
  2. Home Route (/):
    • Displays a form for collecting customer information (age, health condition, and lifestyle).
  3. Generate Recommendations (/generate_recommendations):
    • Collects the customer data from the form.
    • Based on the customer’s age, health condition, and lifestyle, the backend queries the database and selects relevant insurance products.
    • The recommended products are then displayed on a new page.

Step 3: Create the Frontend (HTML)

index.html (Customer Information Form)

This is the form where customers will input their information (age, health condition, lifestyle).

htmlCopy code<!DOCTYPE html>
<html lang="en">
<head>
    <meta charset="UTF-8">
    <meta name="viewport" content="width=device-width, initial-scale=1.0">
    <title>Personalized Insurance Products</title>
    <link rel="stylesheet" href="{{ url_for('static', filename='style.css') }}">
</head>
<body>
    <div class="container">
        <h1>Personalized Insurance Products</h1>
        <form action="/generate_recommendations" method="POST">
            <label for="age">Age:</label>
            <input type="number" id="age" name="age" required>

            <label for="health_condition">Health Condition:</label>
            <select id="health_condition" name="health_condition" required>
                <option value="Healthy">Healthy</option>
                <option value="Pre-existing Conditions">Pre-existing Conditions</option>
                <option value="Any">Any</option>
            </select>

            <label for="lifestyle">Lifestyle:</label>
            <select id="lifestyle" name="lifestyle" required>
                <option value="Active">Active</option>
                <option value="Sedentary">Sedentary</option>
                <option value="Any">Any</option>
            </select>

            <button type="submit">Get Recommendations</button>
        </form>
    </div>
</body>
</html>

recommendations.html (Display Recommended Products)

This page displays the insurance products recommended based on the customer data.

htmlCopy code<!DOCTYPE html>
<html lang="en">
<head>
    <meta charset="UTF-8">
    <meta name="viewport" content="width=device-width, initial-scale=1.0">
    <title>Recommended Insurance Products</title>
    <link rel="stylesheet" href="{{ url_for('static', filename='style.css') }}">
</head>
<body>
    <div class="container">
        <h1>Your Personalized Insurance Recommendations</h1>
        {% if products %}
            <ul>
                {% for product in products %}
                    <li>
                        <h3>{{ product[0] }}</h3>
                        <p>{{ product[1] }}</p>
                    </li>
                {% endfor %}
            </ul>
        {% else %}
            <p>No products match your profile. Please try again with different inputs.</p>
        {% endif %}
        <a href="/">Go Back</a>
    </div>
</body>
</html>

Step 4: Add Styles (CSS)

This CSS file adds simple styles to the web pages.

style.css:

cssCopy codebody {
    font-family: Arial, sans-serif;
    background-color: #f4f4f4;
    margin: 0;
    padding: 0;
}

.container {
    width: 60%;
    margin: 50px auto;
    background-color: white;
    padding: 20px;
    box-shadow: 0 2px 5px rgba(0, 0, 0, 0.1);
}

h1 {
    text-align: center;
}

form input, form select, form button {
    width: 100%;
    padding: 10px;
    margin: 10px 0;
}

button {
    background-color: #4CAF50;
    color: white;
    border: none;
    cursor: pointer;
}

button:hover {
    background-color: #45a049;
}

ul {
    list-style-type: none;
}

ul li {
    border: 1px solid #ddd;
    padding: 10px;
    margin: 10px 0;
}

a {
    display: block;
    text-align: center;
    margin-top: 20px;
    color: #4CAF50;
    text-decoration: none;
}

a:hover {
    text-decoration: underline;
}

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