Optimizing your App Title and your Subtitle, also known as the short description in the Google Play Store. It irks me to no end to see apps that don’t make use of their Title! If you value downloads, not fully utilizing your App Title is akin to leaving $100 bills in the street. All you have to do is kneel down and pick it up! Below is an ASO Impact Chart by Phiture and Incipia that does a great job of outlining where your efforts are best spent.
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