App reviews and ratings play a pivotal role in App Store Optimization (ASO) by influencing user behavior and app discoverability. Positive app reviews and high ratings serve as social proof that the app is worth downloading and using. A study by Apptentive revealed that 90% of consumers consider app ratings and reviews as a critical parameter when deciding whether to download an app or not. In fact, apps with more positive reviews are likely to rank higher in the app store search results. Apple considers the number and quality of reviews and ratings while ranking its search results. Meanwhile, Google Play Store algorithms prioritize apps with more positive user reviews and high ratings while showing search results.
Moreover, app reviews and ratings offer valuable feedback to app developers to understand their users’ perspectives, preferences, and pain points. This feedback helps developers to identify and prioritize the areas of improvement in their apps, resulting in a better user experience and higher app quality. Some app developers regularly monitor app reviews and ratings and implement necessary changes to address user concerns. As a result, the reviewed apps observe a significant improvement in their rating and ranking, which ultimately impacts app downloads and revenue positively.
- References:
- Apptentive study on the importance of app ratings and reviews
- Business of Apps study on top app store search ranking factors
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