No SEO Interview Questions and Answers guide would be complete without this question. Bounce rate refers to the proportion of website visitors who depart the landing page without viewing any other pages or taking action.
Bounce rate is defined as single-page visits divided by all sessions, or the proportion of all sessions on your site in which people saw just one page and sent only one request to the Analytics server, according to Google.
To reduce bounce rates, boost page engagement (through internal links, CTAs, etc. ), improve page performance, and provide consistent user interaction, among other things.
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