What is an anchor text? Explain its importance in SEO

An anchor text is the clickable part in a text. In the previous sentence the term ‘anchor text’ is used as an anchor text that will help you move from one web page to another with a click. By hovering your mouse over the anchor, you can confirm it links to Infidigit’s blog on anchor text.

It is usually placed between the opening <a href> and closing anchor tag </a>. Below is a snippet of how the code looks like:

<a href=”https://www.infidigit.com/blog/anchor-text/”>anchor text</a>

An anchor text enhances user experience by helping users know more about a specific topic with a simple click. The more relevant the anchor text the easier it is for the user to make a decision if they want to click or not. It also gives search engines a big clue about the content of the linked page.


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