Google Search Console
Google Search Console (previously Google Webmaster Tools) is a free service from Google that helps you monitor and troubleshoot your website’s appearance in its search results.
Use it to find and fix technical errors, submit sitemaps, see structured data issues, and more.
Bing and Yandex have their own versions, and so does Ahrefs. Ahrefs Webmaster Tools is a free tool that’ll help you improve your website’s SEO performance. It allows you to:
- Monitor your website’s SEO health.
- Check for 100+ SEO issues.
- View all your backlinks.
- See all the keywords you rank for.
- Find out how much traffic your pages are receiving.
- Find internal linking opportunities.
It’s our answer to the limitations of Google Search Console.
Google’s Mobile-Friendly Test
Google’s Mobile-Friendly Test checks how easily a visitor can use your page on a mobile device. It also identifies specific mobile-usability issues like text that’s too small to read, the use of incompatible plugins, and so on.
The Mobile-Friendly Test shows what Google sees when it crawls the page. You can also use the Rich Results Test to see the content Google sees for desktop or mobile devices.
Chrome DevTools
Chrome DevTools is Chrome’s built-in webpage debugging tool. Use it to debug page speed issues, improve webpage rendering performance, and more.
From a technical SEO standpoint, it has endless uses.
Ahrefs’ SEO Toolbar
Ahrefs’ SEO Toolbar is a free extension for Chrome and Firefox that provides useful SEO data about the pages and websites you visit.
Its free features are:
- On-page SEO report
- Redirect tracer with HTTP headers
- Broken link checker
- Link highlighter
- SERP positions
In addition, as an Ahrefs user, you get:
- SEO metrics for every site and page you visit and for Google search results
- Keyword metrics, such as search volume and Keyword Difficulty, directly in the SERP
- SERP results export
PageSpeed Insights
PageSpeed Insights analyzes the loading speed of your webpages. Alongside the performance score, it also shows actionable recommendations to make pages load faster.
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