Each time someone clicks a paid search result, the advertiser pays the search engine. This is known as pay-per-click (PPC) advertising, and it’s why market share matters. More users mean more ad clicks and more revenue.
Search engine basics
Each time someone clicks a paid search result, the advertiser pays the search engine. This is known as pay-per-click (PPC) advertising, and it’s why market share matters. More users mean more ad clicks and more revenue.
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