Featured snippets are special search results that sit above the main organic results in a place known as “position zero”:
In searches where Google thinks visitors will benefit from a short, direct answer, they’ll often choose an excerpt from a high-ranking page to show. Plenty of queries have a featured snippet, so it’s worth trying to win them.
To see which keywords have a featured snippet, head to Keywords Explorer, paste your list of keywords, and hit the SERP features toggle to show only those keywords that have a featured snippet in the search results:
You can also use Site Explorer to find opportunities to optimize your existing pages for featured snippets. Paste in your website URL, use the SERP features selector to show only keywords that have a featured snippet in the SERP that your website doesn’t currently rank for:
For this website, we can see 3,034 coffee-related keywords with a featured snippet. Time to get optimizing!
There’s no guaranteed way to win the featured snippet, but it helps to:
- Match the existing snippet format (commonly paragraph, list, table, or video)
- Define your topic succinctly in two to three sentences
- Keep your content objective and fact-based, and avoid first-person language
Leave a Reply