Search engine optimization allows you to track the long-term results of your efforts. SEO software or tools like Google Analytics lets you see how much traffic your site receives, what keywords you rank on, and how long visitors spend on each page. It’s easy to determine if any keyword adjustments need to be made, which pages are improved, or where your traffic originates. Some of the primary measurable entities of SEO are –
- Organic traffic increase
- Number of pages for which website ranks(increase)
- Click-Through Rate(organic)
- Increase in organic conversions
- Increase in keyword rankings
- Increase in SERP visibility
- Finally, increase in good backlinks
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