To rank your pages, Google will also take into account a set of “page experience signals.” These include (but are not limited to):
- Core Web Vitals (CWV) (in other words, whether the page is fast enough and stable).
- Security (whether the page connects via HTTPS).
- Mobile-friendliness (Google uses the mobile version of your pages for indexing and ranking).
- Avoiding intrusive interstitials and dialogs.
These are problems that can be spotted on individual pages but usually need to be solved at the site level. Check out our guides to learn more:
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