Keyword research basics

What is keyword research?

Keyword research is the process of discovering valuable search queries that your target customers type into search engines like Google to look for products, services, and information. 

Why is keyword research important?

If you publish a page on a topic that no one is searching for, that article won’t receive any traffic from Google (or other search engines).

Many website owners make that mistake, and it’s part of the reason why 90.63% of pages on the internet get no traffic from Google, according to our study.

Keyword research helps you ensure that there is a search demand for whatever you want to write about. Thus, if your page ends up ranking well in Google for its target keyword, you’ll be enjoying a consistent stream of highly targeted visitors to it.