Small businesses do have a significant disadvantage over large companies. Due to the high marketing budgets, large corporations could spend on all online marketing activities. Small firms could use SEO activities as tons of money is not required to do the activities. Creating engaging, informative, and entertaining content can keep visitors returning for more. Free social media platforms like Instagram, Facebook, or Twitter can drive traffic directly to your website by sharing exciting blogs or articles.
To grow your small business, SEO is a great strategy. The Search Engine Journal states that SEO leads can have a close rate of 14.6%, a much higher rate than email marketing or print advertising. Using geo-targeting methods, SEO can also drive attention to your business from local searches. 59% of consumers use search engines to find local businesses.
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