Google, in particular, constantly updates its algorithms to generate more accurate results. The algorithm updates are intended to improve the user experience, but even small changes can move your website from the first to the third position. 75% of searchers never scroll past the first page of results, so you need to be on that first page with paid ads to maximize organic results.
Google is transparent on what one should do if they are affected with Google core updates. By taking up basic steps, one might be able to overcome the fall in traffic. Some of them are as mentioned below –
- Compare the pages that outranked your website. Analyze what they are doing different
- Write content for the users after doing extensive research
- Let the articles be written by experts
- Reduce copied content
- Avoid click bait titles
- Improve site speed
- Avoid spelling or stylistic issues
- Check for mobile compatibility
- Follow E-A-T Guidelines
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