My Blog

2020-2024: AI, Core Web Vitals, and Personalization

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by

Awais
in
  1. 2020: COVID-19 and Search Trends
    • The pandemic influenced search trends and search behaviors, with an increased emphasis on local searches and essential services.
  2. 2021: Core Web Vitals
    • Google introduced Core Web Vitals as a ranking factor, focusing on user experience metrics like page load speed, interactivity, and visual stability.
  3. 2022: Page Experience and Mobile Optimization
    • Page Experience signals became more prominent, with a continued focus on mobile optimization and user-centric design.
  4. 2023: AI and Automation
    • AI-driven tools and automation began playing a larger role in SEO, including content creation, optimization, and analytics. Google’s AI systems continued to advance, impacting how search results are ranked and presented.
  5. 2024: Continued Evolution
    • SEO is increasingly integrating with broader digital marketing strategies. Personalization, local SEO, and integrating with voice search and AI chatbots have become important.

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