2010-2014: Foundation and Early Developments

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2010: Focus on Keywords
- Keywords remained crucial for ranking, and on-page optimization (e.g., meta tags, headers) was heavily emphasized.
2011: Panda Update
- Google’s Panda update targeted low-quality content and aimed to improve the quality of search results by penalizing sites with thin or duplicate content.
2012: Penguin Update
- Google’s Penguin update targeted spammy link practices and manipulative link-building tactics, focusing on improving the quality of backlinks.
2013: Hummingbird Update
- Hummingbird introduced semantic search, improving Google’s ability to understand user intent and context, rather than just matching keywords.
2014: Mobile-Friendly Update
- Known as “Mobilegeddon,” this update prioritized mobile-friendly websites in search results, reflecting the growing importance of mobile search.

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